Friday, April 24, 2015

PG.64

C) 'Hospitality is a service industry dealing in intangible goods. Therefore marketing must focus on
experience'. To what extent do you agree with this statement?

D) A- As hospitality is a service industry, its main products are intangible that is, you cannot see them. This means that businesses must consider improvement of the overall experience, including customer service and staffing.

E) A- We explain how short the importance of marketing in the hospitality and key points to follow for success.

1) They are written in the passive form.
2
3)

  • People often consider marketing to be just advertising and selling of attractions, transport, accommodation and entertainment.
  • The right product or service matches the right market  or people through marketing.
  • This requires efficiency in marketing.
  •  An operator should address certain matters before they begin to build up their trade.
  • You should apply external and internal marketing to attract more customers.
  1. Localization - Addressed to clients outside the organization
  2. Intangible - You cannot see it/them
  3. Outlet - Place of retail business
  4. Negative Growth - Decline
  5. External Marketing - The service and sales skills of people within the company.
  6. Internal Marketing - Embedding services and products in the local setting.