experience'. To what extent do you agree with this statement?
D) A- As hospitality is a service industry, its main products are intangible that is, you cannot see them. This means that businesses must consider improvement of the overall experience, including customer service and staffing.
E) A- We explain how short the importance of marketing in the hospitality and key points to follow for success.
1) They are written in the passive form.
2
3)
- People often consider marketing to be just advertising and selling of attractions, transport, accommodation and entertainment.
- The right product or service matches the right market or people through marketing.
- This requires efficiency in marketing.
- An operator should address certain matters before they begin to build up their trade.
- You should apply external and internal marketing to attract more customers.
- Localization - Addressed to clients outside the organization
- Intangible - You cannot see it/them
- Outlet - Place of retail business
- Negative Growth - Decline
- External Marketing - The service and sales skills of people within the company.
- Internal Marketing - Embedding services and products in the local setting.
